Igaming CRM consultant for high‑growth casino and sweeps brands
I help operators turn player data into smarter lifecycle marketing, higher LTV, and predictable CRM‑driven revenue.
You’re competing in noisy casino and US sweepstakes markets where acquisition is expensive and players churn fast.
You already have data, tools, and promotions, but you’re not getting the consistent retention or revenue you know is possible.
I partner with igaming leaders to design and optimise CRM programmes that actually move your GGR, not just send more emails.
For operators who are serious about CRM
I work best with teams who see CRM as a growth driver, not just a channel for newsletters.
Typically that means: mid‑to‑large casino or sweeps brands, complex bonus and promotion structures, multiple markets or brands to coordinate, and ambitious growth or retention targets.
If you need a senior CRM brain to connect the dots between data, tooling, content, and on‑site experience, you’re in the right place.
Online casinos and US sweepstakes brands
Operators expanding into new markets or launching new brands
Teams that want a clear CRM roadmap, not ad‑hoc campaigns
CRM consulting that goes beyond campaigns
I review your current CRM stack, data flows, segmentation, promotion calendar, and reporting to identify what’s working, what’s wasting money, and where the biggest revenue gaps sit. You get a clear roadmap and prioritised recommendations so your team knows exactly what to do over the next 3–6 months.
CRM audits and strategy
Lifecycle and retention framework
From first deposit to reactivation, I design lifecycle journeys that connect channels, promotions, and game mix into a consistent player experience. That includes onboarding flows, VIP structures, churn‑prevention triggers, and win‑back sequences tailored to your players and regulatory environment.
CRM build, optimisation, and coaching
Whether you’re setting up CRM from scratch or rebuilding something that has grown messy, I help you choose the right architecture, clean up segmentation, and implement repeatable processes. I can work alongside your team as a fractional CRM lead, or support you through sprints focused on specific goals.
Hands‑on igaming CRM experience
I’ve spent more than a decade inside igaming and sweeps operators, building and leading CRM teams, launching new brands, and fixing underperforming programmes.
I understand bonus abuse, regulatory constraints, fragmented data, and the reality of marketing under tight deadlines.
When we work together, you get practical recommendations grounded in what actually works in your kind of operation—not generic playbooks.
10+ years in igaming CRM and lifecycle marketing
Experience across casino, sweeps, and multi‑brand environments
Comfortable collaborating with product, BI, VIP, and acquisition teams
What clients typically achieve
Every operator is different, but the same patterns repeat: better‑structured CRM leads to clearer targeting, stronger player engagement, and more efficient use of bonuses.
My projects usually focus on measurable outcomes such as improved first‑time depositor conversion, higher 30‑day retention, or increased reactivation of lapsed players, so you can see exactly how CRM is contributing to revenue.
Client Reviews
Karina understands gaming inside out – from tools to regulation – and always finds pragmatic CRM solutions instead of just pointing at problems.
- CMO, Online Casino & Sportsbook“Thanks to Karina, our lifecycle journeys finally have structure, align with compliance, and run on processes the team still uses every day.”
— CRM Manager, Multibrand Casino GroupKarina built our sweeps CRM from scratch – stack, journeys, promos, and compliance, and had a fully automated lifecycle running before launch.
— MD, Sweepstakes CasinoReady to level up your CRM?
If you’re an igaming or sweeps operator and you want a senior CRM partner to help you design, fix, or scale your programme, let’s talk. Tell me a bit about your brand and challenges, and I’ll let you know if I’m the right fit—or point you in the right direction.