Igaming CRM Consulting Services
US Sweepstakes Casino Promotions Strategy
Casino Player Retention & Loyalty Programs
Helping global igaming brands grow through CRM-driven lifecycle marketing that converts
US Sweepstakes Casinos CRM Strategist
Built full CRM + promo engines from zero for sweeps ops.
Full CRM setups • Onboarding and first purchase journeys • Promotional mechanics and features ideation and creation with product • Compliance comms
Targeting 15-25% LTV uplift through retention frameworks.
About Me
I am a CRM and lifecycle marketing leader with 10+ years shaping growth for global gaming brands.
I design end-to-end retention programs and customer journeys that accelerate onboarding, boost activation, and maximize lifetime value, all within US sweepstakes compliance and regulated iGaming environments.
I combine strategic leadership with hands-on execution, leveraging advanced segmentation, marketing automation, and data analytics to deliver measurable ROI.
End-to-end CRM design, governance, and data architecture
Expertise in the No-Purchase-Necessary Legal Model for Sweepstakes Casinos
Lifecycle marketing: onboarding, activation, retention, loyalty, re-engagement
Multi-channel orchestration: email, push, in-app, SMS
Data-driven testing: A/B testing, analytics, KPI-driven optimization
Cross-functional leadership: product, design, analytics, and marketing alignment
Core Capabilities
Selected Case Studies
-
![Abstract art arrangement with a white cone, a blue rectangular block, a white curved arch, and a white spiral ribbon-like shape against a gradient blue background.]()
CRM & Promotions Engine Built Pre-Launch - US Sweepstakes Casino
I built the brand’s entire CRM and promotional ecosystem from the ground up in preparation for launch - including CRM setup, lifecycle journeys, promo frameworks, segmentation logic and UX requirements.
-
![Abstract image of purple and blue light trails creating flowing patterns on black background.]()
Full CRM Transformation & New Promotions Framework US Sweeps Casino - High-Growth Operator
Delivered a full CRM overhaul including automated journeys, daily missions, prize drops, purchase funnels, segmentation redesign, and a complete promotional calendar model that accelerated user engagement and repeat purchase behaviour.
-
![A digital illustration of a futuristic cityscape with geometric buildings connected by glowing lines, featuring a dark background with blue and orange accents.]()
Lifecycle, Retention & Promotional Strategy for a Crypto-First Casino US Casino Market (Real-Money)
Improved lifecycle performance, reactivated key segments, optimised promo ROI, strengthened retention through targeted communications, and established a more predictable revenue cadence across the CRM engine.
Ready to optimize your CRM?
Let’s discuss how to accelerate activation, boost retention, and maximize LTV in regulated igaming and US sweepstakes.