CRM consulting for iGaming and US sweepstakes operators

I work with casino and sweepstakes brands to fix underperforming CRM systems, build scalable lifecycle frameworks, and increase player LTV.

Most engagements fall into three categories depending on where your CRM is today.

  • For:
    Sweepstakes and casino operators pre-launch or in early growth who need a complete CRM system built properly from day one.

    What I do:

    • Design full lifecycle journeys (signup → first purchase → retention → reactivation)

    • Build your CRM structure, segmentation, and campaign framework

    • Set up promotions logic aligned with compliance and player behaviour

    • Define governance, processes, and execution workflows

    • Work directly with your team and tools to implement everything

    Outcome:
    You launch (or relaunch) with a fully structured, revenue-ready CRM system — not a patchwork of campaigns.

    Typical engagement:
    10–12 weeks

    Investment:
    From $22,000

  • For:
    Operators with an existing CRM setup that isn’t delivering results.

    What I do:

    • Audit your current journeys, segmentation, and promo performance

    • Identify where revenue is leaking

    • Redesign key flows (onboarding, first purchase, retention, reactivation)

    • Improve targeting, triggers, and channel mix

    • Define a testing roadmap your team can execute

    Outcome:
    A clear, prioritised plan to improve performance — plus hands-on changes where needed.

    Typical engagement:
    4–6 weeks

    Investment:
    From $9,500

  • For:
    Teams that need senior CRM leadership without hiring a full-time Head of CRM.

    What I do:

    • Monthly CRM strategy and planning

    • Review of campaigns, experiments, and lifecycle performance

    • Alignment across product, marketing, BI, and VIP

    • Support with roadmap, prioritisation, and testing

    • Input on tooling, vendors, and team structure

    Outcome:
    A clear CRM direction and consistent optimisation without guesswork.

    Typical engagement:
    3–6 month retainer

    Investment:
    From $4,500/month

  • For: iGaming and sweepstakes operators with lean CRM teams who are still doing too much manually.

    What I do:

    • Audit your team's recurring tasks and identify AI opportunities

    • Build a custom Claude workflow trained on your brand, tone, and player segments

    • Create a reusable prompt library for your 10 highest-value CRM tasks

    • Set up lightweight automations to remove manual steps from your execution layer

    • Hand over a written playbook your team can run independently

    Outcome: Your CRM team gets 10–15 hours back per week — starting in week one.

    Typical engagement: 1 week

    Investment: From $1,497

  • CRM Strategy Intensive

    For:
    Operators who want expert input before committing to a larger engagement.

    What you get:

    • 90-minute deep dive into your CRM setup

    • Identification of key gaps and opportunities

    • 3–5 high-impact actions you can implement immediately

    • Follow-up summary with recommendations

    Investment:
    From $750

Not sure where to start?

 

Most operators aren’t sure which format they need and that’s fine.

On a short call, we’ll look at your current CRM setup, your goals, and where the biggest opportunity sits.

If there’s a clear fit, I’ll recommend the right approach.
If not, I’ll point you in the right direction.

Book a strategy call

Common questions

 

Do you work with in-house teams?
Yes. Most projects involve working directly with your CRM, product, and marketing teams.

Can you work with our existing tools?
Yes. I adapt to your current CRM, ESP, and promo stack.

Is this flexible or fixed?
All engagements are scoped based on your setup and goals. Packages are a guide, not a limitation.

What happens after the call?
If there’s a fit, I’ll follow up with a clear proposal outlining scope, timelines, and next steps.