I help US sweepstakes casinos build CRM systems that increase LTV by 15–25%

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US Sweepstakes CRM Audit & Strategy

In-depth review of your current CRM, promo engine, and retention comms for sweeps ops

  • Identify gaps in onboarding and first-purchase journeys

  • Get new promo and feature ideas aligned with product & compliance

  • Target 15–25% LTV uplift via quick-win retention plays

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About Me

I’m a CRM and lifecycle marketing leader with 10+ years driving growth for real-money iGaming and US sweepstakes operators.

I design end‑to‑end retention programs and customer journeys that:

  • Accelerate onboarding and first purchase

  • Boost activation and re‑engagement

  • Grow player lifetime value within strict sweeps and gaming compliance

I blend strategic leadership with hands‑on execution across segmentation, marketing automation, and analytics so your team gets clear roadmaps, campaigns that actually ship, and measurable ROI.

Book a strategy call
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  1. CRM design & governance – clear, compliant systems instead of ad‑hoc campaigns

  2. Sweeps‑specific legal expertise – promos that stay no‑purchase‑necessary compliant while still driving play

  3. Lifecycle journeys – onboarding, activation, retention, and re‑engagement flows that lift LTV, not just open rates

  4. Multi‑channel orchestration – coordinated email, push, in‑app, and SMS so players get timely, non‑spammy comms

  5. Data‑driven testing & analytics – continuous A/B testing focused on revenue, not vanity metrics

  6. Cross‑functional leadership – alignment between product, design, analytics, and marketing around one retention roadmap

    Next step: In a 30‑minute strategy call, I’ll audit your current CRM and highlight 3–5 concrete plays to drive LTV in the next 90 days.

How I Grow Your Player LTV

Book a strategy call

Selected Case Studies

  • Abstract art arrangement with a white cone, a blue rectangular block, a white curved arch, and a white spiral ribbon-like shape against a gradient blue background.

    CRM & Promotions Engine Built Pre-Launch - US Sweepstakes Casino

    I built the brand’s entire CRM and promotional ecosystem from the ground up in preparation for launch - including CRM setup, lifecycle journeys, promo frameworks, segmentation logic and UX requirements.

    View Case study
  • Abstract image of purple and blue light trails creating flowing patterns on black background.

    Full CRM Transformation & New Promotions Framework US Sweeps Casino - High-Growth Operator

    Delivered a full CRM overhaul including automated journeys, daily missions, prize drops, purchase funnels, segmentation redesign, and a complete promotional calendar model that accelerated user engagement and repeat purchase behaviour.

    view case study
  • A digital illustration of a futuristic cityscape with geometric buildings connected by glowing lines, featuring a dark background with blue and orange accents.

    Lifecycle, Retention & Promotional Strategy for a Crypto-First Casino US Casino Market (Real-Money)

    Improved lifecycle performance, reactivated key segments, optimised promo ROI, strengthened retention through targeted communications, and established a more predictable revenue cadence across the CRM engine.

    view case study

Ready to optimize your CRM?

Let’s discuss how to accelerate activation, boost retention, and maximize LTV in regulated igaming and US sweepstakes.

schedule a discovery call